Annemarie Cigan – Content Portfolio
Welcome to my video content portfolio! Within these examples, I’ve endeavored to capture the dynamic, fun and most importantly human aspect of a car dealership, while presenting the product and showcasing its many features. In each project, I’ve aimed to engage, inform and entertain the viewer. Please feel free to view my resume once again, found at the end of this portfolio.
Tiktok Specific Content
This bite-sized Tiktok video showcases some of the dealership’s pre-owned inventory through catchy music and well-timed transitions. This particular unit didn’t have too many features to showcase, therefore I kept it simple by captioning it:
“A fantastic ride for a Kia Soul lover, this 2021 is low on KMs but BIG on personality (and savings!) This one’s #hotonthelot and ready to be scooped up! Call, click or come in for more info!)
A fun take on an “unboxing”, this Tiktok video incorporates trending “ASMR” to catch and keep the viewers attention, while showcasing the popular Ford Mustang. This video went semi-viral on Facebook with nearly 200k views. Caption:
“Give it a (heart emoji) if you love that sticker peel feeling!”
This fun Halloween spoof shows its Tiktok viewer the lighthearted side to a dealership. Caption:
“Life of a salesman (ghost emoji).”
Other Social Content
This fast but effective time-lapse video showcases the set up and take down of a roof-top tent in just over 30 seconds. It demonstrates that this particular accessory makes for compact & efficient camping. Caption:
“Okay, I think we’ve solved the camping problem (wink emoji). If you’ve been thinking about owning something to camp with this summer, jump on this Ranger! 3.5″ lift, bed rails, a/t tires, and the Yakima Skyrise tent, with a less than 5 minute set up! Give us a call ASAP!”
Dealerships are about more than selling cars – they’re about people. This video was one of a short series of videos featuring my daughter, Ruby. This type of social content conveys authenticity & relatability. Caption:
“The 2022 F-350 is here! Watch Chris & our guest presenter tell you about the new features in this beast of a truck”
This longer-form content was designed mainly for Youtube, but was also shared across Facebook, Instagram and Tiktok. Think: “Comediens in Cars getting Coffee.” It’s a casual, low pressure ride along where the viewer can learn about a vehicle from the passenger seat.